22nd February 2012, 10:32 AM
Herne Wrote:Might I suggest that in addition to the fears expressed here as to the potential spread of unpaid internships within the industry, there is another potential monster lurking.
Payment by results seems likely to lead to a more ruthless chasing of contracts by those ?employed? under such a system. Cold-calling of clients, disruption of and disregard for any existing linkages between local/regional units and clients, basically anything to tempt a potential client, so as to win a precious contract and claim a prize? sorry? wage. Or am I just being cynical as to where this may be heading?
I'm as cynical as they come but I don't think that will really happen, mainly because the clients won't let that happen, they'll just go elsewhere. Advertising through a means other than just word-of-mouth may actually be of benefit to everyone though. I can't imagine units would have or be willing to spend that sort of money to get people doing cold-calling on a commission basis either. Has anyone actually seen this sort of thing happening?