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Culture Matters 2012
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[ATTACH=CONFIG]1135[/ATTACH]

[FONT=&quot]Culture Matters 2012 [/FONT]
[FONT=&quot]Capturing the social and economic value of cultural heritage:[/FONT]
[FONT=&quot]Perspectives and projects from across Europe [/FONT]

[FONT=&quot]14 – 16 NOVEMBER 2012 [/FONT]
[FONT=&quot]NORWICH[/FONT][FONT=&quot], UK
www.shaping24.eu/conference [/FONT]
[FONT=&quot]How can cultural heritage improve cities and regions? What is the value of cultural heritage and how can, and should, this be measured? How do you make culture matter to a new generation? What are resourceful cultural organisations doing to survive in tough financial times? These are just some of the questions that will be answered at this new international conference taking place in the historic city of Norwich in November 2012. [/FONT]
[FONT=&quot]At a time of economic austerity and funding constraints, creative cities, cultural organisations and leaders are finding new ways to work, forming new collaborations, using new technology and operating on increasingly diminished budgets to meet their objectives.[/FONT]
[FONT=&quot]This international conference brings together practitioners from the cultural heritage community and beyond to explore themes including:[/FONT]
[FONT=&quot]• why cultural heritage matters and how its value can be demonstrated
• how to generate additional income streams when many traditional funding sources have disappeared
• how to create stand-out marketing campaigns in an increasingly competitive and fragmented media landscape
• what part cultural heritage can play in urban regeneration
• how compelling services and products can be developed to attract new audiences
• how to harness opportunities from new technologies and integrate these strategically [/FONT]
[FONT=&quot]Audience
[/FONT][FONT=&quot][B]The conference is for practitioners and academics who work in heritage, academia, culture, tourism, regeneration, planning and community organisations, including managers, policymakers, budget-holders, politicians, marketers, digital specialists and researchers.
[/FONT][/B]

[FONT=&quot]Keynote speakers
[B][FONT=&quot]Charles Landry[/FONT]
[/FONT][FONT=&quot], Urbanist and Founder of Comedia, UK: Putting culture centre stage: the next steps
[/FONT][FONT=&quot][B]Loyd Grossman OBE[/FONT][/B][FONT=&quot], Chair, [/FONT][FONT=&quot]The Heritage Alliance[/FONT][FONT=&quot]: How do we value cultural heritage?[/FONT][FONT=&quot]
[FONT=&quot]Donovan Rypkema[/FONT][/FONT][FONT=&quot], President, Heritage Strategies International, USA: The economic contributions of heritage: recent lessons from around the world[/FONT][FONT=&quot]
[/FONT][FONT=&quot]Jonathan Drori CBE and Dominic Tinley[/FONT][FONT=&quot], Digital and Outreach Consultants[/FONT][FONT=&quot], Thoughtsmith: Digital Culture: The most common mistakes and how to avoid them
[/FONT][FONT=&quot]There will also be 25 other speakers from Europe and the USA sharing their thoughts, projects and research with delegates.[/FONT][/B]

[FONT=&quot]www.shaping24.eu/conference [/FONT]
[FONT=&quot]The conference is an initiative of the EU-project SHAPING 24, a collaboration between [/FONT][FONT=&quot]Norwich Heritage Economic and Regeneration Trust (HEART)[/FONT][FONT=&quot] in the UK and [/FONT][FONT=&quot]Stad Gent [/FONT][FONT=&quot]in Belgium. [/FONT]
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