23rd May 2008, 05:43 PM
Good points all...
the course (I had a long talk with the provider - who is meeting me in August) is a basis for further study. I think it should be clearer that its not going to turn you into a fully fledged manager.. but give a grounding in what you will need to learn to become one. I know too many archaeologists who are good at archaeology, but when it comes to business.. well... you know...
Take one example...
4. Marketing and promotion
How to market yourself within a competitive environment. Too often glossy brochures hide a lack of substance, but conversely, a badly laid out sheet of A4 can make you look like an amateur before people even start to read... Who and where to market to? A poor web presence (or none at all) can lose client confidence... if the website looks like a 1990s nightmare.. in bright yellow.. then people might not be so keen... when to spend money on advertising and when not to? One good example... Do you put an advert for your company in a construction magazine or an archaeologists magazine... think about it... ??
Providing a service and acting professional is part of the process of being taken as professional.. shrugging off the image of the beardy real ale quaffer, whose technological advance stopped with the propelling pencil... but not being so caught up in style over substance at the same time... all lessons to be learned.
This course will hopefully provide a basic start to people... I look forward to hearing reports about what people think of it.
"No job worth doing was ever done on time or under budget.."
Khufu
the course (I had a long talk with the provider - who is meeting me in August) is a basis for further study. I think it should be clearer that its not going to turn you into a fully fledged manager.. but give a grounding in what you will need to learn to become one. I know too many archaeologists who are good at archaeology, but when it comes to business.. well... you know...
Take one example...
4. Marketing and promotion
How to market yourself within a competitive environment. Too often glossy brochures hide a lack of substance, but conversely, a badly laid out sheet of A4 can make you look like an amateur before people even start to read... Who and where to market to? A poor web presence (or none at all) can lose client confidence... if the website looks like a 1990s nightmare.. in bright yellow.. then people might not be so keen... when to spend money on advertising and when not to? One good example... Do you put an advert for your company in a construction magazine or an archaeologists magazine... think about it... ??
Providing a service and acting professional is part of the process of being taken as professional.. shrugging off the image of the beardy real ale quaffer, whose technological advance stopped with the propelling pencil... but not being so caught up in style over substance at the same time... all lessons to be learned.
This course will hopefully provide a basic start to people... I look forward to hearing reports about what people think of it.
"No job worth doing was ever done on time or under budget.."
Khufu